在商海巨浪中找到新大陆——红旗连锁市场策略新解

SURFING IN BUSINESS SEA

近段时日以来,媒体关于著名批零兼营连锁企业--成都红旗连锁有限公司及其主要经营者曹世如的报道沸沸扬扬,其中一种主观点是把"红旗连锁"塑造为本土零售业狙击洋商场"狼来了"的自卫者角色,颇有些许悲壮色彩.

Ms , Cao Shiru , general manager and executive director of the Hongqi Chain Store made following remark: in her eyes, the foreign retail enterprises that have started business in Chengdu are not fearful intruders , but they are really powerful competitors. In the face of the foreign supermarkets with great strength and wellestablished management expertise , Ms. Cao , as an outstanding heroine on the commercial front has not retreated, Far from panic, she feels self-confident as she has already found her surviving space in the changeable marketgearing up service to community .With sharp sense of eyes, Ms. Cao observed that in the mode of traditional retail business, several large general stores are concentrated in downtown area and the foreign supermarkets are also in the busiest section of the city. If we break up the whole business into parts distributing extensively in various communities, neighboring with customers, we can offer one more service—convenience,thus Hongqi Chain Store can gain a larger market share.