摘要
通过对现代购物环境的分类 ,以及对人们生活节奏、购物模式变化的分析 ,强调了企业形象展示在商业环境中越来越重要的地位 ;并探讨了几种主要购物环境中的形象展示诉求 ,以及解决方法。
In this paper,the modern shopping circumstance was detailed classified.The life pace,the changes of shopping style were also discussed.The enterprise images played a more and more important role in shopping circumstance and were stressed in this paper.At last,we analyzed some kinds of fundamental demanding of enterprise images and their solutions respectively
出处
《安徽建筑工业学院学报（自然科学版）》
2001年第2期44-49,共6页
Journal of Anhui Institute of Architecture(Natural Science)
关键词
企业形象
购物环境
生活节奏
购物模式
enterprise image,shopping circumstance,life pace,shopping style,fundamental demanding
