摘要
广告是商品经济发展的产物。广告传播对整个社会经济生活,具有广泛的影响和高度的渗透力,对人们的消费观念、消费行为具有潜移默化的引导和促进作用。
Advertisement is the product of the development of commodity economy. The dissemination ofadvertisement affects economic life of the whole socicty in all aspects. Advertisements guide people's concept andbehaviors of consumption in an imperceptible way.
出处
《黄冈职业技术学院学报》
2001年第1期67-69,共3页
Journal of Huanggang Polytechnic
关键词
广告
观念
需求
消费
advertisement
concept of consumption
demand for consumer goods
