市场营销理论与居民消费问题

Grasping the Marketing Theores to understand the Inhabita nts' Consuming Problem

居民消费问题在性质上可分为生产型消费和生活型消费。当前困扰我国经济发展的居民消费问题 ,属于生产型消费。认识这样的消费 ,寻求解决这一消费问题的有效途径 ,掌握市场营销理论是非常必要的。以消费者为中心 ,从消费者的需要、欲望出发开展营销活动的现代市场经济理念 。

The inhabitants'consuming problem can be divid ed into two kinds in its essence: consuming in the forms of production and in the form of living. The inbabitant consuming problem that hinders our economy develo pment at present belongs to the consuming in the form of production.It is necess ary for us to grasp markething theories for the purpose of understandinag this p roblem and finding a useful way of solving it . As a modern market concept,it regards consumers as center of activities and la unches the marketing activities to meet the demands of consumers. It is our real focus of understanding the cause for restricting inhabitant consuming.