摘要
广告宣传对于企业产品销售的意义重大。但许多企业在重视广告宣传的同时 ,对它的投放却呈现出随意性和盲目性 ,缺乏对广告效果的研究。文章从经济效果、心理效果和社会效果三方面讨论了广告效果测定。
It is well known that advertisement possesses the significance to promote product sale for every enterprise;but investments on advertisement are not so effective as whished due to lack of obvious objective and investigation on its effects.Test and evaluation methods are discussed from aspects of economic effect,psychological effect as well as social effect.
出处
《长沙理工大学学报（自然科学版）》
CAS
2001年第1期35-38,共4页
Journal of Changsha University of Science and Technology:Natural Science
关键词
广告
测定
分析
advertisement
test
analysis
