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基于3G技术的手机广告模式问题研究及对策分析 被引量:4

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摘要 以3G技术为基础的新兴无线手机广告市场将在移动通讯事业大发展的背景下有一个飞速的发展,同时也将进一步催生手机媒体化的进程。这里详细分析了这种新型无线广告的特点和优势,也讨论了当前无线手机广告市场中存在的问题并提出了对策;探寻中国手机广告健康快速发展之路,为无线广告市场的发展提供有价值的理论和实践指导。
作者 颜正恕
出处 《消费导刊》 2010年第1期188-189,共2页
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共引文献38

同被引文献19

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