出版品牌与核心竞争力

Publication brand And key competitiveness

现代出版业已进入一个品牌经营的时代,品牌在出版产业的发展中显示了它不可忽视的作用和影响力,品牌的有无,直接影响了一个出版社在市场中的竞争力,品牌的优势,就是一个出版社竞争的优势。出版物是一个出版社赖以生存与发展的支柱,出版社的竞争首先表现为出版物的竞争,最终也是表现为出版物的竞争,一个出版社要想在激烈的市场竞争中立于不败之地,就必须有自己稳定的拳头产品,有自己个性化特色产品,靠品牌去赢得市场、赢得读者,靠品牌去赢得社会的认可与美誉。

Modern publishing industry has entered the age of brand management.The brand plays an important part in the development of publishing industry. It influences the competitiveness of a publishing house in the market.The advantage of the brand is also the advantage of a publishing house.The publications are the foundations for a publishing house to survive and develop.The competition among publishing houses shows through the competition of publications. If a publishing house wants to establish itself in an una...