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分众2.0

Focus Media 2.0
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摘要 面对历史上的艰难时刻,谭智可以带领分众走出困境吗?2008年3月5日,在事先没有充分"通气"的情况下,分众传媒管理层在上海金山区召开了一次紧急会议。 Focus Media Holding Limited (Nasdaq: FMCN), China’s largest digital media group, appointed Dr. Tan Zhi its Chief Executive Officer at the March 5th meeting in Shanghai. Dr. Tan, formerly President of Focus Media, will take over outdoor digital businesses and strengthen internal management. Meanwhile, Jason Jiang will remain as Executive Chairman and will continue to spend fulltime at Focus Media in charge of Internet advertising, mobile handset advertising and other emerging media opportunities. Focus Media...
作者 李娜
出处 《IT经理世界》 2008年第18期30-33,6,共5页
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