摘要
在日化行业,罕有由"东"向"西"的文化倒流,佰草集是一个开始。前不久,全球最大化妆品零售商丝芙兰(Sephora)在巴黎召开的2008年下半年化妆品新品发布会的现场,被布置成了中式庭院风格。
China’s cosmetics enterprise Shanghai Jahwa Group recently feels growing enthusiasm from Sephora, the world’s largest beauty retailer. Its Herborist series played a leading role at Sephora’s products release for the second half of 2008 in Paris, and is expected to penetrate France through 30 Sephora outlets by October this year. The retailer not only promotes Herborist on the French market, it even suggests help in Herborist’s negotiations with Holland. It’s rare to find Sephora favors a Chinese brand. Actu...
