摘要
The first recorded advertisement in China dates back to the Northern Song Dynasty (960-1127). That ad appeared several centuries before an ad was placed in a western country. Traditional Chinese ads have a long history-with characteristics specific to China. These ads reflect China's social, economic and cultural progress, and they reveal age-old morals and customs.
国外的第一张印刷广告是英国的第—个出版商为宣传宗教内容的书籍而印制的,于1473年印成并广泛张贴于伦敦街头。这张广告大约比北宋的刘家针铺广告晚三四百年。中国的老广告具有悠久的历史传承性和鲜明的民族性,它记载了中国的经济、社会和文化发展轨迹,也再现了逝去的世风民俗……
