网络广告流变

Change of online advertisement

循着网络广告演变的路径,在互联网参差的丛林里,或许就会发现下一个热点所在。或许已经没人记得互联网上的第一则广告是什么样子,但人们可以清晰地看到10年来互联网广告流变的轨迹。作为互联网公司最主要的商业模式之一,网络广告经历了由商业门户时代价格不菲的企业品牌广告,到以搜索引擎为代表的中小企业广告,如今正朝着更大规模的分类广告和个人广告市场挺进。与此同时,互联网自身也开始由web1．0进入web2．0时代,web2．0的精神实质被认为是“以人为本”精神的回归。无论是博客、RSS、社交网络等概念,都是个人而非企业成为互联网上的内容、行为的制造者和发起者,个人对互联网达到了前所未有的深度参与。

Maybe no one remembers how the first online advertisement looks. But people can see clearly the trail of development of the Internet advertisement in the past ten years. As the one of the most important business models of .com companies, online advertisement undergoes tremendous changes from high-rated branding advertisement of enterprises in the era of business portals, advertisement from small and medium businesses appeared in search engines to large-scale classified advertisement and personal advertiseme...