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联想“戴尔化”

Lenovo's Recipe of Dell
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摘要 在成为世界级厂商的路上,联想正在吸收世界级竞争对手的精华并为我所用。因收购IBM PC而一步跨上世界级舞台的联想,在公司的很多方面,与 IBM正渐行渐远,却愈发热衷于向竞争死敌戴尔“靠拢”。 Under the new CEO who was previously a top executive of Dell,Lenovo is now accelerating its departure from IBM business style. Actually, it learns more from Dell. Since Dell's salesmen joined Lenovo, they have been changing Lenovo China's old business practices. Like in Dell, a call center is set up to do direct sales. Salespeople are forced to go out frequently and meet customers. As a result, check-up cycles are shorter and sales volume is growing faster. Besides the direct sales model,Lenovo also learns ...
作者 冀勇庆
出处 《IT经理世界》 2006年第10期34-35,37+8,共4页
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