摘要
看李宁公司如何把握2008北京奥运这个既能扬名立万,又可从中获利的良机。2008年5月,李宁公司在北京发布为赞助2008年北京奥运会运动队和运动员特别定制的运动装备。70多天后,全世界人都必然看到以下场景:
Li Ning Company Limited, China's leading sports goods provider, released new sportswear tailor-made for some players and teams of the 2008 Beijing Olympics lately. We may probably have more chances to see teams from various countries wearing Li Ning sportswear than Chinese teams in Adidas in the Games. Moreover, the hosts and reporters from the Olympics Channel of China's central television station CCTV, all in Li Ning costumes, may also outnumber those Olympics staff wearing Adidas uniforms. Thanks to its ...
