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SINGLE Women-Consuming and Enjoying

单身女人:消费着、快乐着(英文)
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摘要 Consumption by single women has attracted a lot of attention throughout the world. Women in the 20-30 age category make up the largest group of women consumers. These women not only have time and money, but also the enthusiasm and desire to shop and enjoy their purchases. Subsequently, they have become the target group of the advertising, publishing, entertainment and media sectors. Economists generalize this trend as the "BridgetJones Economy. 单身女子的消费正引起世界的高度关注。她们的年龄都在20岁至30岁上下。她们有钱也有闲,更有花钱的激情和冲动,所以她们也是一群最被广告业、出版业、娱乐业和媒体业引领的人。经济学家们则将此归结为一种新的经济模式——“单身女子经济”。
作者 小月
出处 《Women of China》 2003年第4期27-28,共2页 中国妇女(英文月刊)
关键词 US
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