浅析装帧设计中的创意与模仿

Simple Analysis on the Originality and Imitation of Book Binding and Layout Design

装帧设计的表现需要创意的独特性与模仿的创造性,才能不断符合现代人们日益增高的审美趣味和审美要求。书籍作为传播信息的载体之一,不仅仅要求封面、版式、插图、材质,设计创意的新颖和谐、美观,印刷装订的精良考究等,更应该是在装帧艺术设计构思时如何将这些复杂的设计要素合成,构造成流动的具有渗透的新的书籍形态,这样,书籍装帧艺术的整体视觉美才能建立,这也正是当代书籍装帧艺术所要追寻的最高境界。

The presentation of book binding and layout design requires uniqueness of originality and creativity of imitation to meet growing aesthetic requirement.Books as a carrier of information,not only require innovative,harmonious and beautiful design in cover,layout,illustration and material,delicated printing and binding,but also should be the combination of these elements to construct a flowing and infiltrating form.Hence the overall visual beauty of book binding art are established which is exactly the highest level of the contemporary book binding art.