浅谈汉字在招贴设计中的运用

On the Use of Chinese Characters in the Poster Design

汉字的审美追求潜移默化地影响着现代广告招贴设计思想,从招贴设计来讲,汉字是较为简单的设计元素,又是最丰富而复杂的设计手段,它的内涵丰富、构架完美、用途广泛、影响深远,极具情趣意味和装饰作用。

Chinese characters aesthetic pursuit should influence the design of modern advertising posters,the paper discusses the characters in the modern embodiment of posters.Speaking from the poster design,the character design elements are relatively simple,and the most rich and complex design means.Chinese Characters with rich in content,structure perfect,wide application and long influence,have very interesting and decorative function.This will contribute to the development of the poster art with Chinese characteristics