现阶段我国消费需求特征及影响因素分析

Analysis of China’s consumer demand and influencing factors

分析显示2011年1-8月,我国农村地区消费需求增速同比略有增长,但城镇地区增速回落;批发零售业中餐饮业消费同比回落。考虑到物价因素,前8个月我国总体消费需求增速呈回落态势。物价水平持续上涨、城镇居民收入水平增速减缓、消费者满意指数走低、国内居民境外消费转移增多、消费环境欠佳等是影响我国消费需求增速回落的主要原因。政府可通过持续地调整居民收入分配向中低收入群体倾斜、不断提高社会保障水平、提高服务业能力和水平,在短时期内采取多种手段平抑物价、控制通胀、营造良好的消费环境等方法,鼓励居民健康、合理地消费。

The analysis demonstrates that from January to August this year, the growth of the consumer demand in China’s rural areas had a slight increase than the same period last year, but a decline in the urban areas. Considering the price factor, the growth of consumer demand in China has a visible decline.There are some reasons to affect the growth, such as the rising of price, the slowing of the growth of urban residents’ income, the lowering of the consumer satisfaction index, the consumption transfer from domestic to foreign, the poor consumption environment, etc. The government can use various means such as adjusting the income distribution, improving the level of social security continuously, improving service levels , controling inflation, creating a favorable environment and other methods to encourage residents’ healthy and reasonable consumption.