期刊文献+

教育机构话语商业化浅析 被引量:1

On discourse commercialization of education institutions
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摘要 语言与社会息息相关。话语的变化是社会文化变化在语言层面的反映。教育机构话语的商业化是当代社会促销文化的影响和教育市场竞争的结果。体裁互文性为从话语层面探究社会现象、揭示语言和社会之间的关系提供了有效工具。 The language and society is closely linked.Changes in discourse is reflected by social and cultural changes in language level.Discourse commercialization of education institutions is result of the contemporary social promotion culture and the education market competitions.The intertextuality of genre explores social phenomenon,reveals the relationship between language and society from discourse level to provides effective tools.
作者 鞠丽
出处 《佳木斯教育学院学报》 2011年第1期374-375,共2页 Journal of Jiamusi Education Institute
关键词 话语 商业化 社会变化 discourse,businesses social change
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参考文献1

  • 1Fairclough,N.Analysizing Discourse[]..2003

同被引文献13

  • 1徐涛.促销文化对机构语言的‘殖民化’影响——中国高校招生简章之个案分析[J].南开语言学刊,2004(1):134-142. 被引量:10
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  • 6Mautner G. The Entrepreneurial University-A Discursive Profile of Higher Education Buzzwords [J]. Critical Discourse Studies, 2005, (2) .- 95--120.
  • 7Kwong J. Introduction: Marketization and Privatization in Education [J]. International Journal of Educational Development, 2000, (4): 87--92.
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  • 10Askehave I. The Impact of Marketization on Higher Education Genres-the International Student Prospectus as a Case in Point [J]. Discourse Studies, 2007, (9) : 723-- 742.

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