摘要
本文从仿拟修辞在英语广告中的表现形式及其美学效果来探讨其对于广告的传播力和影响力的深远意义。
This essay lists some forms of comparism used in advertisement and analyzes the esthetic effectiveness and come to a conclusion that comparism is of significant importance to the advertisement English.
出处
《佳木斯教育学院学报》
2011年第4期298-298,300,共2页
Journal of Jiamusi Education Institute
关键词
英语广告
仿拟
修辞
English advertisement
comparism
rhetorical method