仿拟修辞在英语广告中的运用

Rhetoric comparism in the application of English advertisements

本文从仿拟修辞在英语广告中的表现形式及其美学效果来探讨其对于广告的传播力和影响力的深远意义。

This essay lists some forms of comparism used in advertisement and analyzes the esthetic effectiveness and come to a conclusion that comparism is of significant importance to the advertisement English.