摘要
本研究旨在探讨商务英语教学中CBI教学对跨文化交际能力的培养。扼要地总结了在当下商务英语教学中跨文化交际能力的重要性,探讨了CBI的教学理念及模式,回顾了跨文化的概念。从教学内容和教学方法来论证CBI教学模式在商务英语教学中的指导意义。
This study aimed to explore the training of CBI teaching to cross-cultural communication abilities in business English teaching.Briefly summarizes the importance of cross-cultural communicative competence in business English teaching,discusses the teaching concept and model of the CBI,reviews the concept of cross-cultural.From the teaching content and teaching methods to demonstrate the guiding meaning of CBI teaching mode in business English teaching.
出处
《佳木斯教育学院学报》
2011年第4期315-316,共2页
Journal of Jiamusi Education Institute
基金
广东金融学院2010年度校级课题阶段性成果
项目批准号:10XJ02-14
关键词
商务英语教学
CBI教学理念
跨文化交际
business English teaching
CBI teaching concept
cross-cultural communication
