旅游目的地管理中存在的问题研究——以冰雪旅游目的地为例

Problems in tourism destination management——Ice and snow tourist destination as an example

在旅游目的地中,冰雪旅游目的地以其独特的地理区域性、季节性以及其他方面的特点而独树一帜,也正是由于冰雪旅游目的地的这些特征,使得它在管理方面仍然落后于经济发达、距离客源市场近、交通条件便利的旅游目的地的管理。本文想从冰雪旅游目的地角度出发,探讨其管理的现状及将来的发展,为冰雪旅游目的地的管理走上正轨提供一些建议和依据。

In the tourist destination,the ice and snow tourist destination with its unique geographical regional,seasonal and other unique characteristics,it is precisely because of these features snow tourist destination,making it still lags behind in the management of economic development,close from the source markets,convenient traffic conditions of tourist destination.This paper from the perspective of snow and ice its tourist destination,to discuss the status quo and future development of management,offers some suggestions and basis for snow tourist destination the management on track.