文化视角下的旅游翻译理论综述及策略例证

Summarization of tourism translation theories and strategy examples under the perspective of culture

改革开放以来,国际交往的日渐频繁,旅游意识的逐渐增强以及休闲假期趋向差异化发展,都为中国出入境旅游注入了无限动力。出境游方面[1]:2010年中国出境旅游人次5739万,同比增长20.4%。预计到2011年达6500万人次,至2015年达8375万人次。入境游方面[2]:中国入境旅游人次增长68倍。实践需求是最大推动力。在这种背景下,翻译活动作为国际旅游的媒质,其重要性日渐彰显。恰如魏星[3](1993)指出,旅游翻译作为一种特殊翻译活动,内容包罗万象,这使翻译过程变得更为复杂、困难。

Since reform and opening,the increasingly frequent of international exchanges,the gradually increasing of tourism awareness and differentiation of the development of leisure holidays,inject into the infinite power for inbound and outbound tourism in China.Outbound side[1]: China's outbound tourist trips in 2010 is 57.39 million,an increase of 20.4%.Expected to reach 65 million by 2011 to reach 83.75 million passengers in 2015.Inbound side[2]: China inbound tourism trips increased 68-fold.Practice is the biggest driver of demand.In this context,translation activities as an international travel media,highlighting the importance of it.Just as Wei Xing[3](1993) pointed out that,as a special translation activity,tourism translation is all-inclusive,which makes the translation process become more complex and difficult.