摘要
"概念包装"作为国际上流行的营销概念,所指的是企业用一种新的概念或一种特定的理念去定义自身产品的行为。本文浅议概念包装与酒类营销的融合。
'The concept packaging' as a popular international marketing concept,referring to companies with a new concept or idea to define a specific behavior of their products.This paper discusses the integration of concept packaging and wine marketing.
出处
《佳木斯教育学院学报》
2011年第6期238-238,共1页
Journal of Jiamusi Education Institute
关键词
营销概念
文化效用
营销策略
案例
marketing concept
cultural effectiveness
marketing strategy
case
