微博网络营销教学的特点及方法

Characteristics and methods of micro-blog network marketing teaching

分析了微博网络营销教学特点的现状,由于教学的案例非常少、案例的更新与现实的发展变化跟不上、教学中存在的相同的教学讲义同时运用在不同专业的授课、网络营销教师的资源缺乏、在加上教学经验的缺失等等问题。"微博"的这一新型营销模式也在慢慢的走进我们的生活,也给大家带来了无限商机,本文通过对微博网络营销的特点结合网络营销的教学特点及方法对网络营销学科特点进行论述,为现在的企业培养出全新的营销人才。

The paper analyzes the present situation of the characteristics of micro-blog network marketing teaching,because of very few cases,the updating couldn't keep up with the development and change of the reality,the same teaching notes are used in different professional teaching,lack of network marketing teachers resources,and lack of experience in teaching and so on.' Micro-blog' this new marketing mode is also slowly walked into our life also brings you the unlimited business opportunities,this article through discussing characteristics of micro-blog network marketing,the network marketing teaching characteristics and network marketing discipline characteristic,and cultivate marketing talents for the enterprise.