论商务英语谈判中商务文化意识的体现

在商务英语谈判中,各国文化存在差异,如果忽视这种差异,往往会引起文化冲突。这种文化冲突会给谈判双方带来不愉快,甚至导致商务谈判的失败。而在商务谈判中有商务文化意识的体现就可以有效避免这种情况的发生,为商务谈判的顺利进行起到促进作用。本文以商务英语谈判中的商务文化意识体现为研究对象,阐述了其必要性和重要性,并且有针对性的提出了强化商务文化意识的若干建议措施。

In business negotiation between countries,there are many cultural differences,which always result in conflicts.This paper makes a detailed study of the cultural consciousness embodied in business negotiation,and the necessity and importance of it.In addition,some advises on strengthening business cultural consciousness are put forward.