以SWOT理论分析中职学校物流专业的竞争力——以厦门工商旅游学校物流专业为例

Base on SWOT,to analysis of the functional theory of the competitiveness of logistics professional school——Xiamen Tourism School of Logistics Professional Business as Case

处于快速发展中的现代物流产业,已经成为衡量一个国家现代化程度和综合国力的重要产业。加快培养满足现代物流产业发展要求的专业人才,已经成为各有关学校的关注热点。本文用SWOT理论对我校物流管理专业的发展方向进行定位,并就我校毕业生的社会综合竞争力优势进行分析。

The rapid development in the modern logistics industry has become a measure of a country's modernization level and overall nationalstrength of key industries. Speed up the training to meet the requirements of the development of modern logistics industry professionals, has become a hotspot of all the schools concerned. SWOT theory of this paper to my school professional development of logistics management to locate and to graduates ofour school community comprehensive analysis of competitive advantage.