高校汉语国际推广存在的问题与对策——基于传播学的视角

Problems of University Chinese international promotion and countermeasures——Based on the perspective of Communication

汉语作为承载几千年中华文明的载体,在增强我国文化影响力、向世界传播中华文化和东方文明的进程中日益受到全球关注。本文试运用传播学理论审视其中存在的问题,从而从传播学的视角开展汉语推广对策研究,旨在推进汉语的跨文化传播,实现汉语推广途径的突破。

The Chinese as a load carrier of Chinese culture for thousands of years in enhancing China's cultural influence spread to the world of Chinese culture and oriental civilization in the process of increasingly global concern. This paper tries to examine where the use of communication theory problems, and thus from the perspective of communication studies undertaken measures to promote Chinese language, aimed at promoting cross-cultural communication in Chinese, Chinese to promote ways to achieve a breakthrough.