大学生品牌项目的社会化运作

The Operation of Socialization on College Student Brand Project

大学生品牌项目在当今大学校园正如火如荼的广泛开展起来,企业和校园在大学生项目中寻找到契合点共谋发展之时,我们发现品牌项目给大学生带来了更多接触社会的机会,也给企业获得了更大的发展利益平台,但我们发现大学生品牌项目的开展随着项目的过多泛滥,使其发展陷入瓶颈阶段:大学生品牌项目走入极端化境地,不是重视校内就是忽视校内,如何将校园与社会有机的结合起来正是本文研究的重点。本文将通过调查研究大学生品牌项目及其社会化运作的现状和重要性来探讨大学生品牌项目社会化运作的前行之路。

Nowadays,College Student Brand project is developing well in the campus.Enterprises and colleges get a common chance to develop together,at the same time,we find Brand Projects bring more opportunities for students to contact society,and offer a bigger platform for enterprises to develop interests as well.But we also find too many projects make its development falls into a bottleneck stage-College Student Brand prject comes into extreme position-Either pay much attention to the school or ignore it.How to combine the campus and the society well is the studying point of this thesis.The thesis will discuss the prospect of socialized College Student Brand Project through investigation,its current situation and importance.