基于行动导向的推销谈判实训教学探索

Training Teaching Exploration of Sales Promotion Negotiations Based on Action-oriented

高职教育具有鲜明的职业性和技能性特征,决定了课程教学应始终围绕培养学生的职业能力而展开。行动导向教学法根据实际岗位工作过程中的要求,把学生纳入职业情境中操作练习,教学过程尽可能与工作过程保持一致,学习过程依照工作过程展开,以便获得完整的职业能力。

The higher vocational education has bright professional and the skill characteristic,It has decided the curriculum teaching should revolve to raise student professional ability throughout to launch.The method is according to request of the actual post work process,the student to operate the practice in professional situation,the teaching process maintains consistent as far as possible with the work process,the learning process launches according to the work process,in order to obtain the complete professional ability.