国外交叉购买驱动因素模型评析

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摘要在服务与关系营销领域中,交叉购买的重要性逐渐增加。文章在归纳交叉购买的三种定义的基础上,对国外交叉购买驱动因素模型进行了分析与评价。

作者杨宜苗

机构地区东北财经大学

出处《管理观察》 2008年第23期244-245,共2页 Management Observer

关键词交叉购买驱动因素关系长短

参考文献6

1Kumar,V,George,Morris,Pancras,Joseph.Cross-buying in retailing:Drivers and consequences[].Journal of Retailing.2008
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3Cort,Stanton G.,Dominguez,Luis V.Cross-Shopping and Retail Growth[].Journal of Marketing.1977
4Ngobo,Paul Valentin.″Drivers of customers‘cross-buying intentions″[].European Journal of Marketing.2004
5Peter C Verhoef,,Philip Hans Franses,Janny C. Hoekstra.The impact of satisfaction and payment equity on cross-buying:a dynamic model for a multi-service provider[].Journal of Retailing.2001
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管理观察

2008年第23期

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