垂直社交网站的兴起与特征:基于用户使用体验的分析

The Emergence and Character of Vertical Social Networking Sites Based 0n the Analysis of Users'Experience

通过典型实例介绍垂直社交网站,并结合开放式访谈的方法,比较分析用户对垂直社交网站和综合社交网站的不同使用体验,揭示垂直社交网站的特征;认为垂直社交网站也逐渐出现了长尾效应,未来的社交网站(SNS)将出现垂直化、移动化和碎片化的发展趋势。

This article introduces the Vertical Social Networking sites by means of listing a few typical examples.Comparing the users'different experience of using Vertical Social Networking Sites and genera lSocial Networking Sites with the method of open interviews,the article draws a conclusion about the characteristics of Vertical Social Networking Sites.The authors hold the opinion that Vertical Social NetworkingSites reveal the Effect of Long-tail.As time goes by,the Social Networking Sites themselves will be characterized as verticalization,mobile,and fragmentation.