长尾理论视角下的垂直社交网站发展分析

Research on the Development Strategies of Vertical Social Networking Site from the Angle of Long Tail Theory

本文以长尾理论为视角,研究了垂直社交网站的发展现状,通过对垂直社交网站分析,得出垂直社交网站具有长尾效应的特征。最后,本文从信息服务角度出发,提出了长尾视角下的垂直社交网站发展策略。

Taking the long tail theory as the angle of view,this article studies the current situation of the development of the vertical social networking site.On the analysis of the vertical social networking sites,the article concludes that the vertical social site has long tail characteristics.Finally,from the Angle of the information service,this paper puts forward the development strategy of vertical social networking site from the perspective of the long tail.