摘要
在我国市场竞争日益激烈的今天,商家自有品牌的出现,是商业竞争发展到一定阶段的产物,是商业经营领域的一大创新和变革。本文分析了中间商如何发展自有品牌并对其发展趋势进行了预测。
At present, the competition among commercial enterprises is very intense. The appearance of private brand is not only the outcome of commerce competition having been developed into a certain period, but also a revolution in commerce domain. This article analyzes how to develop private brand for brokers and predicts its developing tendency
出处
《经济与管理》
2004年第7期74-75,共2页
Economy and Management
