4Silverman,G.,The Power of Word of Mouth[J].Direct Marketing,2001,(05).
5Laczniak,R.,DeCarlo,T.E.,Ramaswami,S.N.,Consumers'Responses to negative word-of-mouth communication:an attribution theory perspective[J].Journal of Consumer Psychology.2001,(01).
6Arndt,J.Role of Product-Related Conversations in Diffusion of a New Product[J].Journal of Marketing Research,1967,(03).
7麦奎尔,温德尔著,祝建华译.大众传播模式论[M].上海:上海译文出版社,2008.
8所罗门,卢泰宏.消费者行为学(中国版)[M].北京:电子工业出版社,2006.
9Feick L.and Price L.The Market Maven:A diffusion of market place information[J].Journal of Marketing,1987,(01).
10Brown J.J.and Reingen P.H.Social Ties and Word-of-Mouth Referral Behavior[J].Journal of Consumer Research,1987,(03).
