基于饭店品牌的专业度评价研究

A Study on the Evaluation of Hotel Brand-Based Profession Degree

饭店品牌是其专业度的保证,饭店要提高其专业度必须进行品牌建设。通过对饭店接待过程中的系列服务终端及其影响因素的专业标准的研究,可以评价出一家饭店品牌的专业度高低。

The brand of a hotel is the guarantee of its profession degree,and a hotel should construct its brand to raise its profession degree.Profession degree can be evaluated from the professional standards for the services at terminals during hotel reception and the control of factors that may influence the services.