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定制出版:我国与英美的比较研究 被引量:5

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摘要 "定制出版"既是企业的营销手段,也是出版商的一种出版策略,目前我国定制出版仍处于起步阶段,与英美国家相比,在发展水平、模式、受众对象、出版环境、发行方式和内容等方面都有显著差异,我们应该在充分吸收英美国家定制出版经验的基础上,结合我国的特殊情况,走一条具有自身特色的定制出版道路。
作者 邵惠滨
出处 《现代出版》 CSSCI 北大核心 2012年第2期42-45,共4页 Modern Publishing
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参考文献6

  • 1徐汉斯.英美客户出版研究(二)[J].出版科学,2010,18(2):79-84. 被引量:1
  • 2庞远燕,叶新.美国定制出版模式解析[J].中国出版,2007(10):55-59. 被引量:11
  • 3Folio Magazine Staff.Clamor Over Custom[]..2006
  • 4GfK Group,Roper Public Affairs,Custom Publishing Council.Americans’Relationship with the Custom Publications and the Companies That Provide Them:The State of the Industry2005[]..2005
  • 5Wikipedia.Custom media[]..
  • 6Christine Michael.Brands can Benefit from Title and Readers’’loyalty. http://www.apa.co.uk/news/brands-can-benefit-fromtitle-and-readers-loyalty . 2006

二级参考文献22

  • 1Fovargue,E.Customer Magazines Bringing Brands to Life[EB/OL].[2008-04-10].http://www.apa.co.uk/news/cus-tomer-magazines-bringing-brands-to-life.
  • 2GfK Group,Roper Public Affairs,Custom Publishing Council.Americans' Relationship with the Custom Publications and the Companies that Provide Them:The State of the Industry 2005[R].NY:GtK Group/Roper Public Affairs/Custom Publishing Council,2005:30-31.
  • 3GiN Group,Roper Public Affairs,Custom Publishing Council.Ameri-cans' Relationship with the Custom Publications and the Companies That Provide Them:The State of the Industry 2005[R].NY:GtK Group,Roper Public Affairs,Custom Publishing Council,2005:30-31.
  • 4Brand Republic.Post Office to Roll out In-store Consumer Magazine after APA Shortlist[EB/OL].[2006-09-28].http://www.apa.co.uk/news/post-office-to-roll-out-in-store-consumer-magazine-after-apa-shertlist.
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  • 6Marketing.Customer Publishing on Rise[EB/OL].[2006-10-17].http:/www.apa.co.uk/news/customer-publishing-on-rise.
  • 7Marketing.Cnstomer Publishing:Worth the Reading[EB/OL].[2006-04-19].http://www.apa.co.uk/news/customer-publish-ing-worth-the-reading.
  • 8CPC.Are you being Served?[EB/OL].[2003-08-05].http:/www.custompublishingcouncil.com/news-industry-arficle.asp? ID=129.
  • 9Marketing.Customer Publishing on Rise[EB/OL].[2006-10-17].http://www.apa.co.uk/news/customer-publishing-on-rise.
  • 10Michael,C.Brands can Benefit from Title and Readers' loyalty[EB/OL].[2006-09-05].http://www.apa.co.uk/news/brands-can-benefit-from-title-and-readers-loyalty.

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同被引文献13

引证文献5

二级引证文献11

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