WIPO Publishes Guide to Trademarks for Business

Entrepreneurs and managers of small andmedium-sized enterprises(SMEs)can nowconsult a World Intellectual PropertyOrganization(WIPO)publication thatexplains the basics of trademarks from abusiness perspective.The guide,entitled"Making a Mark:An Introduction toTrademarks for Small and Medium-sizedEnterprises",is intended to enhance thereader's understanding of the strategic valueof trademarks in business planning.It is