国美与苏宁:殊途难以同归?

Will Best Buy succeed in China?

红顶商人胡雪岩曾言:"有一国的眼光,就能做一国的生意;有一省的眼光就能做一省的生意。"而国美、苏宁正是因为具有独到的眼光,成为了这个行业中最耀眼的两颗恒星。一个雄踞北京,一个坐拥金陵,都怀着一统天下的决心。在虎视眈眈地打量对方的同时,也都在疯狂地扩张着。方式不同,目的无异,胜负也未见分晓。

Early birds in China' s retail market such as Wal-Mart and Carrefourare opening new stores at an unprecedented speed.Home Depot who hadnever been into China bought some branches of Tianjin HomeWay at 700million RMB.After wandering for as long as 3 years,Best Buy,the top consumer electronics retailer in the United States,opened its first outlet inShanghai China at the end of last summer.Aiming at China's rapidlygrowing middle class,Best Buy differentiates itself from its Chinese domesticcompetitors such as Suning and Gome with a new store model.Best Buy even challenged the golden rule in Chinese electrical appliance retail market.Thecompetition in China' s consumer electronics retail market has been white hot.Can a late comer succeed in this market