关于《市场营销学》课程教学的思考

Thoughts on the Teaching of "the Science of Marketing"

市场营销学是一门建立在经济科学、行为科学、现代管理理论基础之上的应用科学,是专门研究如何赚钱的学问。作为现代工商企业的生意经,它系统地介绍了在市场经济条件下企业具备的市场营销观念、经营意识、营销策略和方法。

The science of marketing is an applied science built on economic science, behavioral science and modem management theory. As a shred business method of the modern enterprises, it introduces the marketing concepts, business awareness, marketing strategies and methods that the enterprises should poasess under the condition of market economy.