中国饭店企业国际化经营的驱动力分析

Analysis of the Driving Force of the International Operation of China's Hotel Industry

跨国经营正在以越来越大的规模、越来越快的速度改变着世界的经济格局。中国作为世界经济发展速度最快的巨型经济体之一,跨国经营对中国经济社会的影响也越来越大。中国企业面对两个市场,两种资源,在国家"走出去"战略指引下,一些行业领头羊纷纷走向国际市场,开始实施跨国经营战略。中国酒店行业作为开放最彻底、跟国际接轨最早、发展也最成熟的行业之一,为了能更好地利用两个市场、两种资源以进一步提高国际竞争力,参与跨国经营的大潮势在必行。

Multinational operation is changing the world economic patterns rapidly in a large scale.China is one of the large economies that are developing rapidly in world economy.Multinational operation is having greater influences on Chinese economy and society.Facing two markets,two resources and under the guidance of the 'going out' strategy,some leading Chinese enterprises have entered international market and begun to implement multinational marketing strategy.As the earliest one to integrate with the world market,China's hotel industry has undertaken the ultimate open policies.It is imperative to better use these two markets and resources to further improve international competitive and to participate in the wave of multinational operation.