市场营销专业特色与教学模式创新

On the Characteristics of Marketing Specialty and the Innovation of Teaching Models

本文是内蒙古自治区高等教育科学"十一五"规划课题(NGYG06064)《高等院校市场营销专业教学模式与创新性发展研究》阶段性成果之一。旨在发展学生个性潜力、培养学生创新能力方面进行有益的探索与尝试,使市场营销专业的学生能够运用市场营销理论去看待中国企业和中国市场的发展,运用市场营销理论于市场营销实践与中国企业运作实践之中。

This paper is one of the gradual achievements of the research project 'A study of marketing specialty's teaching models and innovative development in colleges and universities' of Inner Mongolia 'The 11th Five Year Plan'.The aim is to make an exploration and attempt in the aspects of developing students' personality potential,cultivating students' innovative competence,etc.so as to enable students to have a deep insight into the development of Chinese enterprises and Chinese market,meanwhile to enable students to apply the marketing theory into marketing practice and Chinese enterprises operation practice.