新时期英语广告语谚语模因的复制与传播效果研究

A Study of Copy of Meme of English Advertising Proverbs and Its Communicating Effect under New Era

在英语广告中,谚语是一种非常有效的表现形式。广告语言的研究,可以从不同的视角进行探讨。本文以模因论为理论框架,以国内外模因学的研究成果为依据,结合大量实例,分析了谚语强势模因在英语广告中被成功复制和传播的方式及其传播的效果,从而为广告创作者利用谚语强势模因增强广告效应提供了一些有益的思路。

In English advertisement,proverb is an effective expression.A study of advertising language can be undertaken from different views.By using the theory of memetics as theoretical framework,based on the study outcomes of the memetics theory home and abroad,combining with a large amount of examples,the author analyzes the style that proverb strong meme can be copied and transmitted successfully in English advertisement and its transmitting effect,which provides some helpful ideas for advertising creators to use proverb strong meme to reinforce advertising effects.