《市场调查与预测》课程教学的研究与实践探讨——以商务策划管理专业为例

An Exploration of the Teaching of the Course "Market Investigation and Forecast" and Its Practice

本文分析了"市场调查与预测"课程的教学现状,结合"市场调查与预测"课程的教学内容,以商务策划管理专业为例,对"市场调查与预测"课程教学的研究与实践进行了探讨。

This paper analyses the current situation of the course 'Market Investigation and Forecast'. Based on its teaching content,taking Business Planning Specialty as an example,the authors of this paper carry out a study on the teaching of this course and its practice.