论旅游管理品牌专业建设的深度融合

On the Deep Integration of the Brand Specialty Construction of Tourism Management

随着高等教育的发展,品牌专业建设越来越受到各教学单位的重视。品牌专业体现着一个专业的培养能力与质量,是专业发展的潜力所在,是学校社会地位的反映。如何深化品牌专业建设,是目前品牌专业建设急需考虑的问题,本文通过对旅游管理品牌专业的建设内容、存在问题、解决措施的分析,旨在说明品牌专业建设深度融合的重要性,同时说明品牌专业建设是一项持久性的工作,正确对待品牌专业建设,才能取得更大成绩。

With the development of higher education,brand specialty construction is drawing more and more attention from individual teaching units.Itembodies the cultivating competence and quality of a specialty.It is the potential for specialty development and the reflection of a School's social position.How to deepen the construction of it needs urgent consideration.Through an analysis of the construction contents,existed problems and solutions of tourism specialty,this paper aims to elaborate the importance of the deep integration of the brand specialty construction.Meanwhile,the construction of brand specialty construction is a long-term work.Only by treating it properly,can we gain more achievements.