资源、环境问题与CI设计

Environmental and Resource Issue and CI Design

可持续发展的思想和社会市场营销观念已成潮流.为适应市场需求的变化和环境管理的要求,寻求市场机会和避免环境威胁,必然要求企业自觉、主动地关切资源、环境问题,履行应尽的社会责任,并融入、体现在企业识别系统(CI)设计中.提出了在CI中贯穿"资源、环境形象"设计的一些基本思路.

The thought of sustainable development and the selling concept of social market have become current trends, In order to suit the market needs and the requirement of environmental management, seek market opportunity and avoid environmental threat, It is inevitable to require the enterprises to concern the environmental and resource issue voluntarily, fulfill their own duties and reflect them in CI design. This paper propose the basic thinking of penetrating the 'environmental and resource image'design in CI.