论分时度假在中国本土化面临的问题与对策

On the Problems and Countermeasures of Time-Sharing Vacation under Chinese localization

分时度假是一种将房地产业、酒店业、旅游业完美结合在一起的商业新概念,它引入时空经济学原理,对旅游业、房地产业、金融资源进行整合,扩大了资源边际效用,实现了资源共享。在消费者的购买力没有发生改变的前提下,简单地调整了度假住宿设施供给方式,就出现了"分时度假"的概念,进而产生了一个充满生机与活力的行业。分时度假将会是未来旅游业发展的一个重要方向,然而要想在我国全面启动、真正实施分时度假项目,则必须要对其进行本土化改造,方可适应我国的市场。本文首先解释了分时度假的涵义,接着在分析分时度假发展的背景、在我国的现状及发展条件的基础上,指出了目前分时度假在我国本土化面临的几个比较突出的问题,并进一步给出了相应的建议和对策。

Time-sharing vacation is a new commercial concept that combines the lines of real estate,hotels and tourism perfectly.It integrates the resources of tourism,real estate and finance by introducing Time and Space Economics,which enriches the resources' marginal utility and realizes resources sharing.Time-sharing vacation means a restructuring of the supply styles of the vacation accommodations under the condition that the consumers' purchasing power is unchanged.It will be an important direction of future tourism development.However,in order to implement time-sharing vacation,we must try to localize it to adapt to the Chinese market.In this paper,the authors first explain the connotation of time-sharing vacation,then analyze its developing background and based on the current situation and developing conditions,they point out several projecting problems of time-sharing vacation under Chinese localization and put forward suggestions and countermeasures to it.