浅谈体育服务产品市场营销策略

A Brief discussion of Sports Service Products Marketing Strategies

以无形形式存在的体育服务产品是体育服务的主要存在和重要的表现形式。它的品质存在很大差异,生产和消费同时进行,而且不可储存。因而在市场上,它供求分散、推销困难、只能直接销售、且对个人技能要求高。我们采取的市场营销策略是合理调节供求,价格上薄利多销、差别定价、进行组合销售,进行全面质量管理,重视宣传和传播。

The sports service product,existing in the invisible style,is the main important style of existence and expression.It differs in quality,and the production and consumption cannot be undertaken at the same time,furthermore,it cannot be stored.Therefore,the supply and demand of it is scattered and it is difficult to promote sale.It can only be sold directly and demands higher personal skills.The marketing strategies we adopt are: to adjust the supply and demand reasonably;to sell more on small profits;to fix a price according to different qualities;to undertake united sale;to carry out full-scale quality management;to emphasize propagation.