摘要
《公共关系学》课程教学中的案例教学法,是在教学工程中引用经典案例,通过师生双方对案例的分析、探讨,提炼或掌握公共关系理论,进而用理论去指导公共关系实践的一种教学方法。文章结合《公共关系学》课程教学,从案例教学的特点、案例教学的实施以及学生在案例教学中的角色等三个方面进行了分析。
The case teaching in the course Public Relationship Science is a teaching method that quotes classic cases in teaching,analyzes,explores,refines and masters public relationship theory between teacher and students,furthermore instructs the practice of Public Relationship Science with theory.By connecting the teaching of of the Course Public Relationship Science,this paper analyzes the features,the implementing and students'role of case teaching.
出处
《内蒙古财经学院学报（综合版）》
2009年第3期43-46,共4页
Journal of inner Mongolia finance and economics college
关键词
公共关系学
案例
教学
Public Relationship
Science case
teaching
