以新闻为例浅谈新媒体的传播发展

On the Development of New Media Spreading through a case of News

本文从介绍新媒体入手,着重探讨了在新媒体环境下新闻传播的发展情况。不同于以往的纸媒,电视等传统传播媒体,新媒体的出现给新闻传播带来了不小的改变。本文从新媒体新闻在价值取向上的变化展开讨论,在新闻价值要素、新闻价值侧重点、正在形成新的价值取向三个方面解析了如何变化及变化趋势。接着又解释了新媒体在信息传播中的作用与影响,从宏观把握了这一主题。最后,展望在新媒体环境中新闻传播的前景,并预测其趋势。

From an introduction to new media,this paper probes into the development of news spreading under new media environment.Different from the traditional spreading media such as,previous paper media etc,new media brings great changes to news spreading.From the value orientation changes of new media news,this paper analyses the change process and change tendency from news essential value factors,focus and the newly formed value orientation.Further,this paper explains the role and influence of new media in information spreading.Finally,it looks into the future of news spreading in new media environment and foresees its trend.