解析在华外资银行经营战略

Dissection of Operation Strategies of Foreign Funded Banks in China

我国加入世界贸易组织以后 ,外资银行在华的扩展日益加剧 ,其经营战略主要表现为 :在网络布局上 ,将重点放在经济发达的中心城市 ,“以点为主 ,点面结合” ;同时 ,对中资银行实行投资参股 ,充分利用中资银行现有的网络基础 ,扩大市场的渗透能力 ;将业务重点放在技术含量较高的业务上 ;与中资银行争夺高端客户 ;

Since China’s entry into WTO, the extension of foreign funded banks in China is increasingly violent. Their operation strategies are shown mainly as follows: in the respect of network layout, the emphasis is put on economy developed central cities, “spot is the main body and is combined with side”; meanwhile, investment into China funded banks for shares participation so as to exploit network bases of China funded banks to enlarge their market infiltration capability; business focus is put on higher technology content ones; contend for high quality customer with China funded banks, etc.